NEW Gradual Tan In Shower Lotion – Our record breaking product

Posted on June 23, 2015 in Meet our Experts, News, Uncategorized, WHAT'S NEW with 1 Comment

Every once in a while a new product is launched which changes our beauty regime forever. This summer that product is Gradual Tan In Shower Lotion.

back in stock

It’s the beauty breakthrough that is taking the world by storm and revolutionising the way that we tan. Since launch, Gradual Tan In Shower Lotion has been selling 10 bottles every minute, making it our fastest selling product ever.

Global Marketing and Product Development Director at St.Tropez – Jacqueline Burchell tells us how just one simple idea has become the product innovation that everyone is talking about.

How did the idea for Gradual Tan In Shower Lotion start?

We know that a sunkissed, healthy glow gives great body confidence but one of the main reasons why people don’t maintain a natural looking tan all year round is simply because they don’t have the time to do so. So it was simple, I wanted to develop a product which could be used as part of everyone’s daily regime, no matter how busy their lifestyles may be.

How exactly does Gradual Tan In Shower Lotion work?

It’s the science behind this product that’s quite impressive. Gradual Tan In Shower Lotion is the UK’s first ever streak-free formulation that activates on clean, wet skin in just three minutes. Plus, this innovative formula contains Sweet Almond Oil, to keep your skin moisturised for up to 24 hours – which means hydration and a healthy glow in minimal time. Use it as part of your daily shower regime to build a beautiful golden glow and because it is a gradual tan it’s perfect for those who want a lighter, golden colour that they can control and gradually build everyday.

What was important to you when you were developing this product?

Whilst brainstorming this idea with our team of experts, it was obvious that time is very precious to everyone. So what I needed to create was something that was fuss-free and easy to use but that didn’t compromise the flawless, steak-free finish that everyone expects from St.Tropez. Gradual Tan In Shower Lotion delivers exactly that, it takes just 3 minutes as part of your daily shower regime to build a gradual sunkissed glow.


Watch our video

See how Gradual Tan In Shower Lotion changed these 4 lucky ladies beauty regimes forever.

Gradual Tan In Shower Lotion is available now for £14.50, SHOP IT HERE.

Have you tried our new Gradual Tan In Shower Lotion yet? We’d love to hear what you think of our new beauty breakthrough, please leave your comments in the box below.

Related Posts



If you enjoyed this article, subscribe now to receive more just like it.

Subscribe via RSS Feed Connect on Instagram Connect on Pinterest Connect on YouTube

Leave a Reply

Your email address will not be published. Required fields are marked *

1 Comment

Trackback URL Comments RSS Feed

  1. Louise Kandalaft says:

    I was sceptical about the Gradual Tan In Shower Lotion, but I am now converted. It is easy to apply and gives a lovely colour whilst leaving my skin soft any hydrated. I even use on my face and have loved the result, although I do apply my usual moisturiser afterwards. I want to try the face oil next.