Jayne’s Diary – London Fashion Week SS18

Posted on September 21, 2017 in Latest News, News, WHAT'S NEW with 0 Comments

Backstage at London Fashion Week with Tanning Expert Jayne Cooper!

Follow Jayne, and the rest of the St.Tropez global tanning team, Sophie Evans from the US and Michael Brown from Australia, as she shares their LFW SS18 diary with you!


“What a busy and fun weekend it’s been at LFW SS18. It’s been full of tests, shows and lots of tan to get the models skin glowing and looking just gorgeous!!

Fashion week starts for me by attending the test shoots. I go armed with every possible tan, so I am fully prepared to meet the brief where we try lots of different looks to ensure we perfectly complement the clothes. The hair, make up and nail team are there ready to go as well, it’s every girls dream! Of course there are lots of other benefits too… for example when I arrived at House of Holland I fell in love with Henry’s dog, which kept me entertained whilst waiting to tan!

We kicked off the shows with House of Holland on Saturday, we popped up our tanning tents and had the products all set to go. The look was a Castaway Tan which was made even more exciting with the Pirate Ship themed set. It really was all hands on deck to give the models a deep bronzed look!

So many alarms were set on Sunday morning, ready for Preen’s 7:30am call time. Armed with coffees, the team meet outside the venue. What is Fashion Week without coffee?

The Preen show was themed ‘Golden Hour Glow’ so of course we had to finish the models look with our Instant Tan Finishing Gloss for that perfect shine!

After Preen, I shot off to Julien Macdonald’s test shoot and then straight to Temperley ready for our next show. Fashion Week is completely about being flexible and having a good suitcase! You are constantly on the go and need to be prepared to move quick and adapt to any last minute demands.

Tropical Tan’s were the highlight of Temperley’s show which was perfect for our new upcoming product launch, but shhh you didnt hear it from me! Watch this space! I promise I will tell you more as soon as I can.


That’s 3 shows down, 2 to go….after a long day its back to my hotel, a glass of wine, room service and an early night for me before Monday morning, out last day of shows.

No time for snoozing the alarm…we’re ready for the Sophia Webster presentation where I am in full fairy heaven, incredible flowers and trees to really set the theme – this was one of my faves! It was all about creating a magical look with one of my favourites, Gradual Tan Tinted Lotion to really highlight those amazing shoes.

After a beautiful show and covered in glitter, it’s off to our final show Julien Macdonald and what a show this was! It was set in a nightclub, we have a team of 4 ready to get through 30 models, we can do this team! We set up our tanning area and it was go go go…. Julien wanted more, more and more. Line up time was very manic; models are getting dressed, I’m on my hands and knees applying and checking their tans, the hairstylists and makeup teams are there, and their outfits are even getting sewn all at the same time! There were also some big names backstage with the likes of Hailey Baldwin, Winnie Harlow and Victoria’s Secret model Alessandra Ambrossio getting their glow on. We could have asked for any better golden girls! They were all so lovely and I even managed to get a snap, one for the screensaver! What an atmosphere this one was – I had so much fun and what an amazing end to the weekend!

That’s it, another LFW done, time to pack up, celebrate with the team on a tremendous weekend and head home for a rest! I love London fashion Week, it really inspires my work and what we do at St.Tropez and hopefully you too.”

Until next year…..

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