The science behind the perfect sunless tan

Posted on May 16, 2016 in News, Tanning Tips & Advice, WHAT'S NEW with 4 Comments

A healthy, natural looking tan that suits every skin tone.

We all love a tan, a sunkissed golden glow is a surefire way to give us that instant feel-good feeling. At St.Tropez, we know that tanning isn’t just about a boost of colour – it’s about a boost of confidence too, which is why we deliver products that help you look good and feel great, so that you can glow from inside out.

The secret to the perfect sunless tan

“A tan is like a secret weapon in your wardrobe. You look better, you stand better and your clothes seem better” St.Tropez UK Tanning & Skin Finishing Expert, Jules Heptonstall

We recently gave our range of products a complete makeover. Now, not only will they look great on your shelf but your favourite St.Tropez products have been newly formulated with an intelligent tanning system that makes getting a flawless, natural looking tan that much easier.

St.Tropez Tan allows anyone to achieve a perfect finish, whether you are new to tanning, a regular tanner or even a tanning professional, you will find a tan to suit you from our wide range of self tan products that works for any skin tone, occasion or tanning need.

‘We are all different, the new St.Tropez technology has been designed to respond to each individuals skin type and tone to produce a natural looking tanned result,’ St.Tropez Technology Innovation Director, Dr Paul Evans 

We believe everyone should be able to enjoy a perfect glow which is why we love to help people overcome their fears about using self tan. Whether it’s offering nervous tanners more control with our buildable Gradual Tan range  which now features our new Hydraglow complex for added hydration. Better hydration means a tan that lasts longer and fades more evenly.  Or through our easy-to-apply formulas that gives new tanners the confidence to try self tanning for the first time. We also know that the majority of new tanners can be put off by the smell of fake tan and that’s why our self tan products now feature our NEW breakthrough ‘mood-boosting fragrance with no self tan smell’ to give our new and loyal customers the ultimate tanning experience, from application to end result.

Our game changing fragrance

The science behind St.Tropez Tan

The biscuity smell that everyone associates with self tan is caused by the tanning agent DHA (dihydroxyacetone).  We teamed up with top fragrance house Givaudan to create a new fragrance featuring our mood-boosting technology, which works to not only mask the smell but also eliminate it by making it undetectable to the nose or brain.  The new fragrance containing notes of bergamot and green apple combines all those feel-good moments and emotional triggers to capture an invigorating holiday feeling, helping to make the whole tanning process a lot more pleasant and enjoyable.

So now when you apply our products you can stop worrying about the tell-tale smell of tanning, and just enjoy a natural sunkissed glow that looks and feels like you’ve spent days at the beach. The only people that need to know about your ‘faux glow’, is you.

St.Tropez UK - the best sunless tan for you


How to find the best tan for you?

Our advanced and innovative technology in our broad range of products is what makes them better than the rest, but we know that with so many options, simply selecting the right tanning product can be a bit daunting for some. Perhaps you are looking for a tan that lasts for days or just want a 24 hour glow? Do you have a few hours to spare do or need a quick fix for that last minute party invite? The options and solutions are endless, but thankfully, we think we’ve cracked it with the launch of our NEW Tan Finder – a quick and easy to use tool that will help you find the best tan to suit you in 3 easy steps. Just tell us your reasons for tanning, how much time you have and the tanning results you want and we will deliver a product suggestion, along with hints and tips on how to apply for the best results. If you haven’t tried it yet, then give our Tan Finder a go to find your perfect tan this summer or weekend.


Ready to discover your ultimate tan? You can shop the full St.Tropez range here, or if you have a tanning question for us, then let our tanning experts know in the comments below.




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  1. Heidi says:

    I been using gradual tan in shower st tropez best one I used al, diffent brands best one like your bland wounder how good it is with expenses never got round by it but when mum bought sister one had spare bottle I asked if could love brand allways one but never brought thought it to expensive now going buy more when run am blond hair and very fair dry skin thanks for doing your brand try all ones your is best keep using yours not using shy other brand

  2. Lindy robinson says:

    I have Scottish freckled skin that doesn’t tan but that has had years of sun damage through trying to gain a tan in my youth. My skin is dry and I would just love to find a self tan that would hydrate and moisturise as well as give me an easy golden bronze tan. What can you suggest?

  3. Mairead says:

    Love your tan in the shower. It builds up a natural tan in one week used about every two days. I have tried others & yours comes out TOPS.

  4. I love the all the ST TROPEZ products.i never leave the house with out having used one of them; especially my 3 minute shower tan.. Love the Glow it gives me. I would feel undressed without my tan.