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Self Tan Purity Bronzing Water Gel 200ml

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Self Tan Purity Bronzing Water Gel 200ml

Self Tan Purity Bronzing Water Gel 200ml
Self Tan Purity Bronzing Water Gel 200ml
Self Tan Purity Bronzing Water Gel 200ml
Self Tan Purity Bronzing Water Gel 200ml

Self Tan Purity Bronzing Water Gel 200ml

SKU# 100105134_UK



    . NEW uplifting tropical scent

    . Result:A natural-looking medium golden glow

    . Our most hydrating tan yet with up to 72 hours hydration

    . NO rinse, NO streaks, NO transfer & NO tell tale smell

    . Infused with natural skincare actives and hyaluronic acid to plump, regenerate & protect the skin

    . Clear, lightweight & easy-to-apply with a light sheen to guide appliction

    . Vegan-friendly and made with 100% natural tanning actives

    Tried and Tested *

    - 94% of women agreed that their skin feels instantly hydrated after using Purity Water Gel.

Description & How To Apply


The latest addition to our tropically scented Purity range, this clear and lightweight gel-to-water formula develops into a natural, golden tan in just 3 hours. With no need to rinse off, this refreshing, non-sticky and fast-absorbing gel provides up to 72hrs hydration, for a longer lasting and more even tan. Apply with our Luxe Applicator Mitt for best results.

*Tested on 130 women over a 4 week user trial.

How to apply

Golden Rules for the Perfect Sunless Tan
Step 1: Exfoliate 24 hours prior to use. Moisturise dry areas including hands, elbows, knees, ankles, feet and any light hair.
Step 2: For best results, apply to skin using our Tan Applicator Mitt in upward circular motions, ensuring all areas are covered. Finally, lightly glide the excess gel on your Mitt over hands and feet. The product gives a light gleam to guide your application and ensure no missed patches.
Step 3: Wait until touch dry before getting dressed. No need to rinse off. You will see a glow after 3 hours, but before getting skin wet, allow 8 hours for your natural looking tan to fully develop.
Step 4: To prolong and maintain your tan, moisturise daily, exfoliate regularly and reapply as required.


Write A Review

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    • Outstanding!
    • I will not be able to go back to any other tan after using this! Everything about it is just so perfect! Easy to use, smells good enough to eat, and makes me look and feel fabulous! 10/10!
    • by Cerys | 14/03/2019
    • Fabulous
    • This is the best tanning product I have ever used. Clean ,light, fragranced...lovely results too
    • by Penny | 25/02/2019
    • Amazing, Easy to use !!
    • I swear by the St Tropez express bronzing mousse for years now I would use any other tan. So I was really intrested in trying this tan as you don’t need to rinse it off and have to worry about tan getting on your clothes or bed sheets.

      I applied the tan just before bed with the st tropez tanning mitt (recommend you buy) I was worried about waking up in the morning with streaks as there is no colour guide but the tan applied on my skin so easy and smoothly without clinging on to any dry patches you may have. I woke up in the morning to look a lovely golden brown colour not too dark but a medium golden brown shade.

      I love it !! Another st tropez favourite tan !!
    • by Monica | 12/02/2019
    • amazing!
    • Tried this out for the first time last night and I’m in love! The scent is amazing and doesn’t smell like tan at all, no streaks what so ever and the most gorgeous natural looking tan in just 3 hours!! Would highly highly recommend
    • by Lauren | 08/02/2019
    • I’ve told all my friends about this!
    • I am totally sold. I love this product, it glides on smoothly, it stays ‘shiny’ until it’s settled into the skin, smells beautiful, looks natural and is packaged wonderfully.
      It’s gel to water formula blew my mind. It develops within 3 HOURS! absolutely perfect for girlies who last minute decide to go out, whip this on first, three hours later.. hello bronzed goddess.
      3 people all questioned me if I’d been away and laughed when I said it wasn’t a real tan.
      I’m sold, I’ll be buying more when this one runs out for sure.
    • by Abi J | 07/02/2019
    • Just Perfect
    • I’m a regular user of St Tropez (mainly Extra dark mousse). And was delighted to receive this gel in the post today, this gel is great, easy to apply, smells Devine and is ideal for an in between top up. It’s very moisturising and is streak free. Love this product, thank you St Tropez life wouldn’t be the same with out you x
    • by Lisa | 07/02/2019
    • Easy peasy
    • This is going to be my favourite summer tan, easy to apply, smells fantastic and lasts for ages.
      Glides in well and has a nice shine so you can see where it has been applied.
      Then your good to go.
      Nice bronzed glow
    • by Nancy | 27/01/2019
    • Wow
    • I absolutely loved this product, skin felt so soft and smooth for days, was a dream to apply went on very easily and left a lovely sheen on the skin, no self tan smell which was great, just applied and voila a few hours later a fantastic sun-kissed glow, with no guide colour to wash off colour lasted for around 10days and faded very naturally no horrible patches. St tropez you've done it again another amazing product
    • by Sarah | 15/01/2019
    • My new favourite!!
    • Before I gave this a go I thought it might be too oily for my skin, how wrong I was !! It soaks in really quickly, no horrible fake tan smell and my skin went a beautiful colour without looking too ‘fake!’ .
    • by Nicola Biven | 10/01/2019
    • Excellent Results....
    • Excellent results from a truly innovative product. Easy to use, smells divine (a lasting fragrance that does not dissipate to reveal any tell tale tanning product smell!) and gave really good, convincing results. Used in conjunction with the St Tropez velvet glove applicator for even application.
    • by Ruth | 05/01/2019
    • Amazing colour
    • I loved this tan the colour was amazing and looked so natural as if I have just come back from a holiday! It smells so much nicer than your average fake tan your not left smelling like a biscuit, you actually just smell like you're wearing a nice perfume! I will definitely be buying this again! St .Tropez products never let me down! And I love the design of the bottle!!!
    • by Lydia Anne | 05/01/2019
    • Excellent tanning solution
    • I always use the St Tropez bronzing mousse so was keen to try this new Self Tan Purity Bronzing Water Gel. For me the best things about the product is the smell, it’s such a nice fragrance compared to the normal fake tan smell that you get with most products. It’s also great that you don’t have to wash this off after use, and an added bonus that it doesn’t leave a mark on clothes or bed sheets.

      The product applies really well, and I felt a noticeable difference in how moisturised my skin felt after using. The colour I wanted took a couple of applications, but that was no bad thing as this product is a pleasure to use!
    • by Susan Robertson | 04/01/2019
    • Nice glow, quick dry
    • The tan glides on easily with a gel like texture that doesn’t run - a texture like a serum but thicker. Dried in very fast and minimal scent which wasn’t like tan smell. It’s clear so you don’t know where you’ve put it put spreads easily so it can’t go wrong. It looks shiny where you’ve put it until it dries properly - 5 mins max. Extremely hydrating without leaving you feeling tacky or sticky. You could could put on in the morning and get dressed. I prefer to use at night to avoid strap and sock marks! After 3 hours I had a slight glow, after 8 hours I had a nice light tan. It’s not as dark as using the st tropez mousse which I would normally use. I think for a spray tan effect you would need to apply twice. Overall a very good product and would like to see it available in a deeper shade.
    • by Ashley McCabe | 04/01/2019
    • Tanning Superstar
    • Wow I absolutely LOVE this product- it is so easy to use and creates a lovely even natural looking tan - I used it all over the Christmas period and everyone asked if I’d just come back from holiday- haha.

      St.Tropez you have done it again - this is a must have for all tanners - whether first timers or regular tanners.
    • by Jayne | 04/01/2019
    • Purity Perfection..........Bronzing Water Gel is Genius !!!!!!
    • This priceless product of pure perfection was a total pleasure to use from start to finish.
      The totally tropical scent that sent my senses on vacation while the velvet mitt made the ease of application astounding & only enhanced the touch of luxury I was being treated to using this combo. Absolutely a pleasant experience rather than a chore. The gel to water texture left me feeling fresh & invigorated with a seriously swift touch dry time & a first-class finish. Who says you should feel blue in January when you can feel bronzed & bewitching. But at the same time pure in body & mind.
      This is an awesome way to ace your Bronzing ritual it truly is a revolving reality ready to upgrade your tanning tempo. The sense of self-care & well being is totally satisfying & the end reward is richly radiant.
      What's not to LOVE ??!!
    • by Mary Czolij | 03/01/2019
    • Amazing, tantastic!!!
    • This product is absolutely amazing! It has such a gorgeous fragrance and doesn’t leave that usual fake tan smell you normally get with other products . It is so easy to use and leaves your skin feeling so moisturised and hydrated. And I just love the fact that it was streak free and that you didn’t have to rinse it off! Perfect if you don’t have much time (like me having 2 small children!) I used this before I went to a New Years party and got a lot of compliments on how natural looking my tan looked. I also think this would be perfect to use on holiday because of how easy it is to use and the moisturising factor so your skin would be less likely to dry out and peel. All in all a fab product that I will definitely be using again and will be recommending to my friends!
    • by Carly Cooper | 03/01/2019
    • Must Have!!
    • This product was kindly sent to me to try as part of VIP panel. I simply love everything about it. I always use St. Tropez products and would recommend them all but this is a total game changer. I used it after a quick shower with St Tropez luxury mitt and it just glides on with a fab scent. Dressed straight away and within a few hours my colour had started to develop. Natural looking even tan with zero effort! Absolutely love it
    • by Mrs McC | 03/01/2019
    • Lovely colour
    • I applied this with the St Tropez mitt and found it very easy to apply. It smelled lovely and wasn’t sticky to touch. After a few hours I was a nice golden colour. The only down side was I needed to reapply again as it was a bit pale for me. Good for people who want a light colour.
    • by Karen Beattie | 03/01/2019
    • Amazing product
    • I usually go for the St Tropez mousse, I was a little nervous trying this product for the first time given it doesn’t have a colour guide but I am really impressed with the results.
      The product is super easy to apply and let my skin feeling hydrated and glowing! The smell is an added bonus too!
    • by Alex | 03/01/2019
    • Gorgeous tan..
    • The fragrance of the tan was lovely, I was really worried that it was going to leave that horrible tan smell but it didn't!! Its one of the nicest applications I've done using a St Tropez tan, it was so smooth.
      So would highly recommend, my only thing is that I'm currently struggling to remove the tan, it's not as easy as the classic tan to remove.

      But still, I would definitely use again as the colour was gorgeous!x
    • by Phoebe Seaton | 03/01/2019
    • Hero Product
    • As a busy Mum this is my new hero product. So quick and easy to apply, no mess, no fuss. Amazing product for those with not much time for themselves.
    • by Karen | 03/01/2019
    • Game changer.
    • After using so many self tan products over the years I have never found one that smells as good as this, amazing! I did wonder if it would perform as it’s clear too so no mess and glides on so smoothly, was like applying primer to my face. It seems to have a lovely cooling effect on your skin too and along with the smell it’s heaven to apply.
      Within a few hours my tan had developed into a lovely subtle golden glow, my skin felt so dewy as it can be quite dry on my face. No streaks to be seen and I felt so much better having been so pale and washed out.
      I really can’t see how this can be topped it ticks every box and will absolutely be part of my beauty regime for the new year! Superb St Tropez yet again
    • by Carly Smith | 03/01/2019
    • My favourite product so far!
    • This is definitely the best tanning product I’ve ever used. It smells lovely, and it simply glides onto your skin! I applied it before bed and woke up to a golden glow, it wasn’t too light or too dark. I suffer from dry skin so for me this is a perfect product, it actually felt good for my skin compared to other instant tan products which feel like they dry it out.
      Would not hesitate in recommending this! :)
    • by Hannah | 02/01/2019
    • Beautiful!
    • I was excited to try this after being a regular user of the Purity Mousse.
      It's very easy to apply as the gel just glides across the skin and leaves a sheen so you can see where you've applied.
      I'm very pale and it left me with a beautiful, natural looking colour but the thing I was most impressed with was how moisturising it is. I find tan can often feel quite drying, but this left my skin looking great and feeling really soft and moisturised.
      Highly recommended!
    • by Dagmar | 02/01/2019
    • Wonder Gel
    • Well this is amazing! Long gone are the days of waiting around for 4 hours for an amazing tan. This also smells amazing and leaves skin feeling so soft for days. It is a must have, and looks so natural on my normally pale skin.
    • by Rose Curran | 02/01/2019
    • Great new product with a different feel
    • I really enjoyed using this product as it was different from all other st tropez products, it melted into the skin and was easy to smooth over the skin. It gave a lovely natural result, like the mousse from the purity range. The only issue for me, which can also be a bonus, is that it doesn’t give you a guide colour but this is good if you want to tan and go, but can lead to you missing bits!
    • by Natalie Dixon | 01/01/2019
    • First time user
    • Used this for the first time for a party that I was going to and I loved everything about it. It's easy to apply, wasn't sticky, smelt lovely and I got loads of comments on how good it looked. Cannot recommend this enough!
    • by Jeanie Langford | 31/12/2018
    • Smells beautiful
    • This tan smelled beautiful and glided smoothly on my skin. It was easy to put on and an extra bonus was that it didn’t result in a sticky feeling which meant I could get on with my day while it developed! The only thing I would say is upon first application my hands were uneven and spotty with tan but it seemed to make a difference after I washed tan off my hands off earlier!
    • by Lisa | 30/12/2018
    • The best natural looking tan I’ve used
    • This product is simply amazing and has a lovely fragrance. I applied this product with the St.Tropez applicator mitt , I literally just whacked it on after a few glasses of festive cheer, although there is no guide colour it does leave a sheen on the skin. I awoke this morning a little concerned at the memory of my drunken tanning exploits.

      But the result is a lovely golden healthy glow with no streaks and my skin feels moisturised!

      I usually use the express mousse but this product beats it hands down , no need to rinse off , lovely natural tan and a lovely fresh fragrance. I’m definitely a convert and would buy this product every time!
    • by Heidi Jones-Roberts | 24/12/2018


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